How It Works

Our service connects advertisers with ethnic media through one plan and one contract. We maintain a living database of ethnic media outlets across the United States by language, community, geography, and media type, so a campaign can be built exactly around the audience an advertiser wants to reach. You can request packages by language or nationality, by area from nationwide to region to state to county or city, and by media type such as print, digital, radio, television, streaming, social or out of home. You email your goal, audience, timing and budget. We assemble a custom package from the database and send a clear proposal that shows how many outlets will participate, the estimated people reached or impressions, and for digital the expected visits and clicks together with timing, formats and total cost.

After you approve the approach we contact the selected outlets, confirm their data and rate cards, reserve inventory and adjust the mix if needed. You sign one agreement with Ethnic Media Advertising Agency and, after the campaign has run, you pay one consolidated invoice that includes the outlets’ advertising rates and our organizer fee for planning and delivery. We sign all sub-agreements with the participating media companies. You send the artwork and copy. If you need help with resizing, translation or compliance, we can arrange it. We deliver the materials to every outlet and confirm schedules. When the campaign ends the outlets send proof of delivery such as tear sheets, screenshots, air-check logs, links and traffic or click data where relevant. We compile one end report that summarizes delivery against plan, reach and impressions and any digital results. We then pay each outlet the full advertising rate it quoted or published. We do not take any commission from what a media outlet earns. Our compensation is only the organizer fee already included in your price.

Media outlets can join our network at no cost by completing our online intake form. The form records language, coverage area, publication schedule, formats, rate card, and audience or traffic metrics. Once listed, outlets can be included in packages and receive opportunities.

Advertisers simply email team@ethnicadvertisingagency.com with the objective, audience, geography, timing, formats and budget. We reply with a tailored package and timeline.