About Us

My name is László Bartus, I am the owner and editor-in-chief of the 134-year-old American Hungarian newspaper. I know this market and what difficulties it struggles with. Ethnic media is fragmented, but together it reaches vast masses. That is why large advertisers, state and government agencies, and political campaigns do not reach them, while we are talking about audiences that cannot be reached in any other way.

Ethnic media is part of the communities, their leaven and inner cohesion. For the community, it means home and family. This cannot be compared with the impersonal nature of mainstream media or social media. Ethnic media addresses the members of the community in their mother tongue, many of whom do not speak English, or do not speak it well enough.

The effectiveness of ethnic media is much greater, because the ethnic newspaper is read to the last letter, sometimes several times. The trust in the ethnic newspaper is much stronger, and therefore the advertisements are much more effective. Because of their size, however, they are much cheaper than mainstream media.

This way you can advertise more effectively to a much more receptive and accepting audience for a lower cost. One can reach layers of the population that are impossible to reach otherwise.

And yet for decades the relationship between advertisers and ethnic media has been faltering, because nobody has the time and energy to approach so many small media outlets one by one and make contracts with them.

I recommended to many the example of the Hungarian radio in Cleveland, which decades ago unified the ethnic media market in Cleveland, sold the advertising surfaces of all the outlets together in a package, which made large advertisers willing to deal with them. They organized the campaigns, sold the surfaces in packages, advertisers paid in a single amount, and they paid everyone the price of the ads one by one. Everyone benefited.

But although I promoted this model, nobody realized it. In the meantime I saw that Hungarian and other ethnic newspapers disappeared one after another or transformed, because they did not have enough revenue.

Therefore I decided that I would carry on the tradition, and following that example I created the Ethnic Media Advertising Agency. The goal is to connect advertisers with the unified ethnic media market.

The ethnic media outlets organized into our network will receive in full the price of advertising that is their rate. We do not take any commission from them. We charge advertisers for the costs of operation. But even so, the advertising market of ethnic media will still be much cheaper than the prices of mainstream media.

We collaborate with ethnic media associations to meet the needs of ethnic media outlets. Through these partnerships we help participating outlets grow and earn more, sustainably.

We await the representatives of ethnic media and advertisers, large and small, to join us. Nobody has anything to lose, because registration costs nothing. If we succeed in obtaining advertising, it is pure gain. If we do not succeed, nothing happens.

But we believe that our efforts will succeed, for the entire American ethnic media community. We welcome applications from all over America. The smallest one also matters.

Laszlo Bartus
Founder and Owner